May 26, 2011

Access to NAAD System enhances Amber Alert Broadcasting Efforts

ORILLIA, ON, May 26, 2011 /CNW/ - Thanks to a new partnership with Pelmorex Communications Inc., the Ontario Amber Alert Program will now have access to an important alerting system that will greatly enhance distribution of Amber Alerts in Ontario.

Created in 2010 by Pelmorex Communications Inc., the NAAD (National Alert Aggregation and Dissemination) System gives authorized users the ability to disseminate emergency alerts to the public through various media outlets.

"Our NAAD System will deliver Ontario's Amber Alerts to media outlets in seconds, allowing broadcasters and other media to pass these critical messages on to the public quickly and efficiently", said Paul Temple, Senior Vice President, Regulatory & Strategic Affairs, Pelmorex Communications.

The Ontario AMBER Alert Program was established in 2003 and is coordinated by the OPP on behalf of the Ontario Amber Alert Steering Committee. The Ontario AMBER Alert is a warning system that quickly alerts the public about abducted children under the age of 18 who are in danger. Information obtained quickly through an AMBER Alert may assist in the safe and swift return of abducted children.

"Thanks to our new partnership with  Pelmorex, the Amber Alert program can incorporate the NAAD System into its operating procedures, giving us more hope than ever before in locating abducted children in Ontario", said OPP Deputy Commissioner Larry Beechey.

For further information:

OPP Sgt. Steve Montpetit 
Ontario AMBER Alert Coordinator 
Phone:  (705) 794-7065